January 2006 - Customers - Keep Them Coming Back

Your Internet Marketing Tips
“Customers - Keep Them Coming Back”

Publisher: Enable UK

Happy New Year and welcome to this month’s issue of Internet Marketing Tips Newsletter.

Now that you’ve identified who your best customers are, you’ve tracked down where to find them and directed them to your web site and you’ve even convinced them to purchase from you. How are you going to keep them coming back to your web site and buying again and again?

To catch up with the first four issues in this series, visit: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

In this edition of this series we will look at the best ways of selling additional items to one-time purchasers and how to keep your customers coming back to you again and again.

For further tips and advice on all areas of Internet marketing, visit http://www.enable-uk.co.uk

I hope you find the article useful.

Customers – Keep Them Coming Back

Your first opportunity to sell additional items comes from your initial sale confirmation email. We've all purchased goods online and received e-mail confirmations, usually within minutes of placing the order. We've also received shipping notifications letting us know when the item we’ve ordered has been dispatched or the gift we have ordered for someone else has been received. These notifications have high open rates and as such are a fantastic opportunity to cross-sell additional items.

Order Confirmation and Cross-Sell

The following copy could appear in a confirmation email for a music CD that has just been purchased:

We hope you enjoy your new (insert artist) CD, which will be dispatched with 5 days. Please retain this confirmation for your records.

By the way, did you see that we also have several other items by (insert artist)? Why not take advantage of our special discount of 25 percent of your next purchase and treat yourself today. Interested? Simply click here, and we'll add it to your order so you’ll also avoid any further postage charges.
Hope the CD brings you lots of enjoyment!

Customer Satisfaction Survey

Using the same purchase, this e-mail would be sent 30 days after the initial CD purchase was delivered:

Good morning! According to our records, you purchased a (insert artist) CD about a month ago. We take the quality of our products and service very seriously and would like to know if you're satisfied with your purchase. If you're not completely satisfied, please click here, and let me know your thoughts.

By the way, we have 12 other CDs and 4 DVDs by the same artist. To show our appreciation of your continued custom, we’d like to offer them to you at a special discounted rate of 40 percent off. The offer is only available for the next 24 hours so if you're interested, please click here.

Gift Delivery and Gift-Reminder Service

This copy would be included in a gift-delivery notification:

We're pleased to tell you the gift you ordered for Ms Bloggs of London, UK, has been delivered. Joanne Bloggs should be enjoying her new CD now.

I'm not sure if you're aware, but we have a free gift reminder service: Every year, we can send a short email reminding you that you sent Joanne Bloggs a gift and make it easy if you want to send her another one. You can set up reminders for any number of people for any occasion. And it's free. Sign up here.

So now you’ve got the hang of striking while the iron is hot you’ll find that lots of your customers will return again and again to keep purchasing from you. But what if you haven’t been doing these things up until now and you have a list of previous customers, but it’s gone somewhat cold as you haven’t been in touch with them for a while?

Is your web site driving high quality, targeted customers to your business? Learn how to make your web site work harder for you by downloading our DIY Internet Marketing Guides packed with tips, information and advice on all areas of Internet marketing. Stop losing customers to your competitors and start making more money from your web site TODAY.
http://www.enable-uk.co.uk

To catch up with previous issues of this newsletter, visit:
http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to Contact Us. I do my best to answer all questions or to cover the issues in future editions of this newsletter.

Enable UK
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Web: http://www.enable-uk.co.uk

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Internet Marketing Tips Newsletter is a monthly publication of Enable-UK
Copyright © 2006 Enable-UK.

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