Your Internet Marketing Tips
“Customers - Keep Them Coming Back”
Publisher: Enable UK
Happy New Year and welcome to this month’s issue of Internet Marketing Tips Newsletter.
Now that you’ve identified who your best customers are, you’ve tracked down where to find them and directed them to your web site and you’ve even convinced them to purchase from you. How are you going to keep them coming back to your web site and buying again and again?
To catch up with the first four issues in this series, visit: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html
In this edition of this series we will look at the best ways of selling additional items to one-time purchasers and how to keep your customers coming back to you again and again.
For further tips and advice on all areas of Internet marketing, visit http://www.enable-uk.co.uk
I hope you find the article useful.
Customers – Keep Them Coming Back
Your first opportunity to sell additional items comes from your initial sale confirmation email. We've all purchased goods online and received e-mail confirmations, usually within minutes of placing the order. We've also received shipping notifications letting us know when the item we’ve ordered has been dispatched or the gift we have ordered for someone else has been received. These notifications have high open rates and as such are a fantastic opportunity to cross-sell additional items.
Order Confirmation and Cross-Sell
The following copy could appear in a confirmation email for a music CD that has just been purchased:
Customer Satisfaction Survey
Using the same purchase, this e-mail would be sent 30 days after the initial CD purchase was delivered:
Gift Delivery and Gift-Reminder Service
This copy would be included in a gift-delivery notification:
So now you’ve got the hang of striking while the iron is hot you’ll find that lots of your customers will return again and again to keep purchasing from you. But what if you haven’t been doing these things up until now and you have a list of previous customers, but it’s gone somewhat cold as you haven’t been in touch with them for a while?
Is your web site driving high quality, targeted customers to your business? Learn how to make your web site work harder for you by downloading our DIY Internet Marketing Guides packed with tips, information and advice on all areas of Internet marketing. Stop losing customers to your competitors and start making more money from your web site TODAY.
To catch up with previous issues of this newsletter, visit:
If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to Contact Us. I do my best to answer all questions or to cover the issues in future editions of this newsletter.
Internet Marketing Information and Resources
Make your web site work smarter!
Feel free to forward this newsletter provided that it is sent in its entirety.
To use this newsletter in any other format, please Contact Us requesting permission.
Internet Marketing Tips Newsletter is a monthly publication of Enable-UK
Copyright © 2006 Enable-UK.
Other previous issues of Internet Marketing Tips Newsletter
Enable UK Solutions
“Interactive Content - Blogs, Forums and Feedback”
Read it now!