Internet Marketing Training Courses.

Covering all the hot topics contained within our series of Internet Marketing Ebooks but taught in a classroom environment with opportunities for practical exercises, questions and feedback, our one day Internet Marketing Training Courses are available at venues across the UK.

If you have a preference for hands-on learning, these one day intensive seminars are ideal for you.

Internet Marketing and Advertising Training Courses

To find course dates at a venue near you, click here - Dates and Venues

Prepare for an intense and enlightening educational opportunity that will leave you well armed to launch a highly effective online advertising campaign for your business.

Topics covered include:

The General Principles of Internet Marketing:
What advertising options are available on the Internet, and which work best for your business type.

  • Adverts on third-party / specialist web sites
  • Banner advertising
  • Bulk emailing
  • Pop-up ads (or pop-under ads)
  • Viral marketing
  • Web site
  • Search engine optimisation
  • Pay-per-click advertising
  • Emailing of pre-qualified enquiries
     

Start at the Beginning:
Putting together a highly effective web site that achieves optimum “organic” search engine listings.

  • Domain names.
  • Hosting.
  • Design.
  • Choosing keywords and phrases.
  • Write key phrase rich text that sells.
  • Create key phrase rich Title tags.
  • Create key phrase rich Meta tags.
  • Linking Strategies.
  • Careful Submitting.
  • Be Patient.
     

Writing Text That Sells:
Now you’ve got visitors to your web site, you need to convince them to buy from you.

  • Know your customer.
  • Write for your customer
  • Make it easy on the eye
  • Magnetic Words
  • Appeal to the subconscious
  • Benefits, Benefits, Benefits
  • Have a Unique Selling Point
  • Credibility
  • The Art of Persuasion
  • Call to Action
     

Building Online Relationships:
Establishing trust and credibility with your new online visitors.

  • Getting them to return
  • Email Harvesting
  • Databases and Automation
  • Newsletters
  • Becoming and Expert
  • Awards and Associations
  • Offline Promotion - Events and Press Releases
     

Maximising Your Pay Per Click Campaign:
Pay Per Click advertising is fast, efficient and effective. Learn how to make a fortune without spending one.

  • Selecting your Keywords
  • Writing Your Advert
  • When to Display Your Advert
  • Destination URLs
  • Managing Your PPC Campaign
  • Tracking Your Return on Investment
     

Measuring Success:
You can’t improve what you can’t measure. All you need to know about:

  • Why you need to Measure your advertising?
  • Measuring Online advertising.
  • Making Sense of your Web Stats.
  • Pay Per Click Advertising.
  • Using Software.
  • Return on Investment Rules!
     

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Internet Marketing Resources - Enable UK